How To Land a Product Photography Client
In today's competitive marketplace, having high-quality product photos can make all the difference in a brand's success. Creative directors and art directors play a crucial role in creating the visual language of a brand, and hiring the right product photographer is essential to achieving that goal. Here are some of the key factors that creative directors and art directors consider when hiring a product photographer, as well as tips for product photographers who want to stand out and get noticed by brands.
Technical skills: One of the most important factors that creative directors and art directors consider when hiring a product photographer is their technical skills. This includes a strong understanding of lighting, composition, and post-processing techniques. The ability to shoot in different lighting conditions, use different lenses and camera settings, and manipulate images in post-production are all crucial skills that product photographers need to have.
Style and vision: Creative directors and art directors also look for product photographers who have a unique style and vision. They want photographers who can bring their own creative ideas to the table and work collaboratively with the brand to create visually striking images that resonate with the target audience.
Attention to detail: Attention to detail is another important factor that creative directors and art directors consider when hiring a product photographer. They want someone who is meticulous and precise in their work, ensuring that every detail is captured accurately and beautifully.
Brand alignment: It's important for the product photographer to have an understanding of the brand's values, style, and audience. Creative directors and art directors want to ensure that the product photographer can capture the essence of the brand and create images that align with its visual identity.
Portfolio: Finally, creative directors and art directors look for product photographers with a strong portfolio that showcases their technical skills, style, and vision. The portfolio should include a variety of product photography examples, from different industries and perspectives, to showcase the photographer's versatility and creativity.
For product photographers who want to get noticed by brands, there are several steps they can take to improve their chances:
Build a strong portfolio: As mentioned, having a strong portfolio is crucial for product photographers. Building a diverse and visually striking portfolio takes time and effort, but it can help photographers stand out from the crowd and attract more clients.
Network and collaborate: Networking and collaborating with other creatives, such as stylists, art directors, and other photographers, can help product photographers expand their network and gain exposure to new clients and projects.
Stay up to date with trends: Staying current with industry trends and technology is crucial for product photographers. Creative directors and art directors want to work with photographers who are knowledgeable and up to date with the latest techniques and trends.
Be proactive: Product photographers who are proactive in reaching out to potential clients and showcasing their work are more likely to get noticed. Building relationships with brands and agencies can help product photographers land new clients and projects.
When art directors and creative directors are looking for a product photographer, they want someone who is detail-oriented, consistent, creative, technically skilled, and a good collaborator. I've been fortunate enough to meet these qualities. By paying close attention to every aspect of a product, delivering consistent high-quality work, and bringing a unique creative perspective to each project has kept me in business!